BEONPRICE, one of the companies housed in the Science Park, announced last 19 February the opening of its new branch in San Francisco, California.

Founded just 3 years ago in Salamanca (Spain), the BEONPRICE company, which offers revolutionary solutions for hotel Revenue Management, has established itself in the European and Latin American markets, with now more than 1,500 clients, and international offices in Mexico City, Miami and Bogota.

Its client list includes important hotel chains such as NH Hotels, Petit Palace Hotels, Room Mate Hotels, Iberostars Hotels & Resorts, Palladium Hotel Group and Grupo Posadas, among others.

With the opening of its new branch in San Francisco, BEONPRICE is setting its sights on the enormous potential of the US market, offering one of the most ample solutions for hotels in the world. Ruben Sanchez, CEO of the technology-based startup considers the opening of the new branch as “an important milestone in the international expansion of the company and a definitive step in the American market towards bringing the innovative character of our Revenue Management solutions closer to one of the strongest hotel sectors in the world in the mecca of technology”.




The director of the San Francisco offices will be Beatriz Fuiperez Fresno, who has more than 8 years’ experience heading international expansion projects, operations and business development in countries throughout Europe, the Middle East and Africa.

BEONPRICE is a company that specializes in technology solutions of Revenue Management to help hotels make business decisions.

BEONPRICE has sales offices in four countries (Spain, Mexico, Colombia and the United States) and more than 1,500 clients including important international hotel chains such as Room Mate Hotels, NH Hotels, Petit Palace Hoteles, Iberostars Hotels & Resorts, Palladium Hotel Group, and Grupo Posada, among others.

BEONPRICE was founded in 2013 with the support of the first edition of the Founder Institute, a startup accelerator that intends to extend the philosophy of Silicon Valley throughout the world.

Likewise, the company has stood out in various entrepreneurial competitions such as IBM SmartCamp 2012, and the Invest Forum for EmTech Spain 2012, organized by MIT (Massachusetts Institute of Technology).

Among its many accomplishments, the company was also selected by the Governing Council of Castile-Leon for the ADE2020 program held in the second half of 2013, obtained the La Caixa Bank EntrepreneurXXI prize in 2014, was part of the European Welcome program 2015, visiting the Silicon Valley and participating in a European road show, and was one of 10 companies that participated in Spain Tech Center 2015.

Posted by Juan M. Corchado

Juan Manuel Corchado (15 May 1971, Salamanca, Spain) is Professor at the University of Salamanca. He has been Vice-Rector for Research from 2013 to 2017 and Director of the Science Park of the University of Salamanca. Elected as Dean of the Faculty of Science twice, he holds a PhD in Computer Science from the University of Salamanca and a PhD in Artificial Intelligence from the University of the West of Scotland. He leads the renowned BISITE (Bioinformatics, Intelligent Systems and Educational Technology) Research Group, created in 2000. Director of the IoT Digital Innovation Hub and President of the AIR Institute, J. M. Corchado is also Visiting Professor at the Osaka Institute of Technology since January 2015, Visiting Professor at the Universiti Malaysia Kelantan and Member of the Advisory Group on Online Terrorist Propaganda of the European Counter Terrorism Centre (EUROPOL). J. M. Corchado has been president of the IEEE Systems, Man and Cybernetics Society, and academic coordinator of the University Institute for Research in Art and Animation Technology at the University of Salamanca, as well as researcher at the Universities of Paisley (UK), Vigo (Spain) and the Plymouth Marine Laboratory (UK). He currently combines all his activity with the direction of Master programmes in Security, Digital Animation, Mobile Telephony, Information Systems Management, Internet of Things, Social Media, 3D Design and Printing, Blockchain, Z System, Industry 4.0, Agile Project Management, and Smart Cities & Intelligent Buildings, at the University of Salamanca and his work as editor-in-chief of the journals ADCAIJ (Advances in Distributed Computing and Artificial Intelligence Journal), OJCST (Oriental Journal of Computer Science and Technology) or Electronics MDPI (Computer Science & Engineering section). J. M. Corchado mainly works on projects related to Artificial Intelligence, Machine Learning, Blockchain, IoT, Fog Computing, Edge Computing, Smart Cities, Smart Grids and Sentiment Analysis. He has recently been included in the board of trustees of the AstraZeneca Foundation, along with other health professionals and researchers recognised for bringing scientific knowledge closer to society.

One Comment

  1. […] from our Madrid Founder Institute before opening. Sanchez didn’t waste time finding ways to corner the European and Latin American markets in their first […]



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