Category: Opinion

The importance of brand equity

aintaining a brand in the market by means of quality content makes it possible to attract national and international consumers.

The new war is being waged on the Internet

There are many types of wars. We know the traditional ones, but there are also commercial wars, which from time to time shake up the world economy or affect specific productive sectors.

Cybersecurity: a problem for the state

Cybersecurity is a pending task for many companies and institutions in Spain, as evidenced by the health crisis, during which our lifestyle changed, resulting in a significant increase in our online interactions.

Between collaborative journalism and citizen journalism

It is evident that the ways in which we report new information and get informed have been changing for some time now and continue to do so.

Forests 4.0: Artificial Intelligence and the Internet of Things

Forests are part of our ecosystem, caring for them and protecting them should not be seen as an obligation, it is essential for our survival. Moreover, if we do it properly, we will be able to get even more out of them, in a safe, sustainable and efficient way.

Beonprice raises €2M in a new investment round with existing partners and CDTI

Beonprice, a company that is part of the AIR Institute’s board of trustees and collaborates intensively with BISITE, has managed to raise 2 million euros in a new investment round.

Teamwork: among the top 2% of scientists according to Stanford rankings

Producing quality scientific results is increasingly associated with working as part of a team. In fact, in some fields it is fundamental. At BISITE (University of Salamanca) and the AIR Institute, we develop both basic and applied research projects, and we always do it as a team. 

Outstanding portrait of Rector Daniel Hernández Ruipérez

A few days ago I attended the presentation of the portrait of the Rector Daniel Hernández Ruipérez along with the rest of the Vice Rectors who have worked with him during his term at the head of the University of Salamanca.

A triumphant year for IoT

The Internet of Things (IoT) is one of the technologies that has had the greatest impact in recent years, it is no longer limited to one or other sectors, we now have it present in many of the objects we use every day, in industrial processes, in companies, in our homes and some healthcare systems around the world are beginning to incorporate it to have greater control and precision of the data.