Sergio Rejas is a former student of the 2011-2013 master’s degree in e-commerce at the University of Salamanca, which is now called the Master’s Degree in Digital Transformation. A decade ago, however, this degree laid the foundations of knowledge in new technologies enabling Sergio to have one of the most successful digital businesses in Bolivia today.

During a recent visit to our labs, Sergio explained to us that the idea for his venture ( came about while he was doing his master’s degree at the BISITE Group. After finishing his internship at Mozilla and his studies, he decided to return to Bolivia and motivated by everything he learned in the master, he decided to create his e-commerce services startup, through which he has introduced new technologies to the Bolivian market, including: Payment gateway (Livees Checkout), Marketplace (Mercado Digital de Bolivia), All-in-one online shop system (Livees commerce Cloud Platform), Livees Educa (specialised courses in e-commerce, web analytics and digital marketing) and consultancy services for the development of customised e-commerce.

To date, more than 670 businesses use its payment gateway technology and other related services, making Livees one of the most important companies in the provision of fintech and ecommerce services in Bolivia. Sergio is also a postgraduate professor at several public and private universities in Bolivia.

This 2023, Sergio Rejas has returned to Spain to open operations in Salamanca and continue his expansion. We are confident that his idea will continue to yield results and wish him great success on the European market.

Posted by Juan M. Corchado

Juan Manuel Corchado (15 May 1971, Salamanca, Spain) is Professor at the University of Salamanca. He has been Vice-Rector for Research from 2013 to 2017 and Director of the Science Park of the University of Salamanca. Elected as Dean of the Faculty of Science twice, he holds a PhD in Computer Science from the University of Salamanca and a PhD in Artificial Intelligence from the University of the West of Scotland. He leads the renowned BISITE (Bioinformatics, Intelligent Systems and Educational Technology) Research Group, created in 2000. Director of the IoT Digital Innovation Hub and President of the AIR Institute, J. M. Corchado is also Visiting Professor at the Osaka Institute of Technology since January 2015, Visiting Professor at the Universiti Malaysia Kelantan and Member of the Advisory Group on Online Terrorist Propaganda of the European Counter Terrorism Centre (EUROPOL). J. M. Corchado has been president of the IEEE Systems, Man and Cybernetics Society, and academic coordinator of the University Institute for Research in Art and Animation Technology at the University of Salamanca, as well as researcher at the Universities of Paisley (UK), Vigo (Spain) and the Plymouth Marine Laboratory (UK). He currently combines all his activity with the direction of Master programmes in Security, Digital Animation, Mobile Telephony, Information Systems Management, Internet of Things, Social Media, 3D Design and Printing, Blockchain, Z System, Industry 4.0, Agile Project Management, and Smart Cities & Intelligent Buildings, at the University of Salamanca and his work as editor-in-chief of the journals ADCAIJ (Advances in Distributed Computing and Artificial Intelligence Journal), OJCST (Oriental Journal of Computer Science and Technology) or Electronics MDPI (Computer Science & Engineering section). J. M. Corchado mainly works on projects related to Artificial Intelligence, Machine Learning, Blockchain, IoT, Fog Computing, Edge Computing, Smart Cities, Smart Grids and Sentiment Analysis. He has recently been included in the board of trustees of the AstraZeneca Foundation, along with other health professionals and researchers recognised for bringing scientific knowledge closer to society.