The 2023 Annual Meeting of the Wine Technology Platform (PTV) was held in Tarragona on 8 and 9 May. The event brought together the main agents involved in the promotion of R&D&I in wine and included various activities such as a visit to the Familia Torres winery, a technical tasting by oenologist Jordi Foraster and the 11th General Assembly of PTV Members, inaugurated by the director of INCAVI, Alba Balcells.
The assembly approved the composition of the new Board of Directors with Carlos Moro, president of Bodegas Familiares Matarromera, as President of the association, and Rosana Lisa, Director of R&D&I at Ramón Bilbao, as Vice-President. The outgoing president of the PTV, Mireia Torres, pointed out that over the last few years the PTV has forged strong alliances with wine entities of extraordinary importance, such as the Spanish Interprofessional Wine Organisation, the Spanish Wine Federation and AgroBank.
This change has also led to the partial renewal of the Technical Committee, which now includes a new area of Digitalisation, which will be coordinated by Eva Navascués, R&D&I Director at Alma Carraovejas; David Martínez, Director of Digital Transformation at AINIA, and Juan Manuel Corchado, President of AIR Institute.
To close the General Assembly of Members, Fernando Zamora, Professor of Oenological Technology at the URV, gave a keynote speech on “How to reduce the use of sulphur dioxide without compromising the quality of the wine”. Xavier Ybargüengoitia, former CEO of Estates & Wines (LVMH), presented his book “Creating value in the wine industry”, and explained that it was based on three pillars: strategic vision, product and operational excellence as well as brand creation.
The 2023 Annual Meeting of the PTV has been a space for meeting, renewal and emphasis on the need for digitalisation that leads to this new area of the platform, which Juan Manuel Corchado joins with enthusiasm and valuing it as a source of opportunities and innovation.