The Institute for Business Competitiveness of Castilla y León (ICE) and the AIR Institute are organising the “Workshop on the Digital Transformation of SMEs: New Digital Paradigm to Boost Your Business, within the framework of the Centr@tec programme. The event will be held in the Assembly Hall of the Polytechnic School of Zamora on 17 May and online on 18 May 2023.

During the day we will present the benefits of the Centr@tec program, in addition to imparting knowledge about digitization and the importance of digital transformation in SMEs.  This training aims to inform companies in Castilla y León about the innovations and improvement options that can be incorporated into their production processes to optimize costs and improve their competitive position thanks to digital transformation.

About Centr@tec

Centr@tec is a Business R&D&I Training and Support program of the Institute for Business Competitiveness (ICE) in collaboration with Technology Centers of Castilla y León, which are part of the Entrepreneurship and Innovation Network of Castilla y León. The program contemplates actions in the areas of: Industry 4.0, Digitalization, Innovation in Processes and Product/Service Design, Internationalization of R&D&I and Support for Technology-Based Entrepreneurs.

Those interested can register for free at the following link:

17 May 2023 – IN-PERSON EVENT

10:00 Registration and welcome.

10:15 Presentation of the Centr@tec programme.

Mr. Juan Manuel Corchado. Air Institute.

10:30 Introduction to Digitalisation.

Mr. Javier Parra. BISITE Research Group.

11:15 Introduction to Digitalisation: Competitive Situation.

Mr. Javier Parra. BISITE Research Group.

12:00 Coffee Break

12:30 Administration and Organisation Structures and Apps Technical Office Structures and Apps (Planning)

Mr. Javier Parra. BISITE Research Group.

13:30 Reflection: How can we apply these technologies in our company?

14:00 Closing of the workshop

18 May 2023 -ONLINE

10:00 Customer management and e-commerce applied to the sector of interest

D. Javier Parra. BISITE Research Group.

11:00 Digital marketing management applied to the sector of reference

D. Javier Parra. BISITE research group.

12:00 Coffee break

12:30 Digitalisation of processes and logistics (manufacturing, quality, maintenance, process control, etc.)

Mr. Javier Parra. BISITE research group.

13:30 Reflection: how can we apply these technologies in our company?

13:45 Conclusion

14:00 Workshop end

Posted by Juan M. Corchado

Juan Manuel Corchado (15 May 1971, Salamanca, Spain) is Professor at the University of Salamanca. He has been Vice-Rector for Research from 2013 to 2017 and Director of the Science Park of the University of Salamanca. Elected as Dean of the Faculty of Science twice, he holds a PhD in Computer Science from the University of Salamanca and a PhD in Artificial Intelligence from the University of the West of Scotland. He leads the renowned BISITE (Bioinformatics, Intelligent Systems and Educational Technology) Research Group, created in 2000. Director of the IoT Digital Innovation Hub and President of the AIR Institute, J. M. Corchado is also Visiting Professor at the Osaka Institute of Technology since January 2015, Visiting Professor at the Universiti Malaysia Kelantan and Member of the Advisory Group on Online Terrorist Propaganda of the European Counter Terrorism Centre (EUROPOL). J. M. Corchado has been president of the IEEE Systems, Man and Cybernetics Society, and academic coordinator of the University Institute for Research in Art and Animation Technology at the University of Salamanca, as well as researcher at the Universities of Paisley (UK), Vigo (Spain) and the Plymouth Marine Laboratory (UK). He currently combines all his activity with the direction of Master programmes in Security, Digital Animation, Mobile Telephony, Information Systems Management, Internet of Things, Social Media, 3D Design and Printing, Blockchain, Z System, Industry 4.0, Agile Project Management, and Smart Cities & Intelligent Buildings, at the University of Salamanca and his work as editor-in-chief of the journals ADCAIJ (Advances in Distributed Computing and Artificial Intelligence Journal), OJCST (Oriental Journal of Computer Science and Technology) or Electronics MDPI (Computer Science & Engineering section). J. M. Corchado mainly works on projects related to Artificial Intelligence, Machine Learning, Blockchain, IoT, Fog Computing, Edge Computing, Smart Cities, Smart Grids and Sentiment Analysis. He has recently been included in the board of trustees of the AstraZeneca Foundation, along with other health professionals and researchers recognised for bringing scientific knowledge closer to society.