ICE and AIR Institute organize a workshop on digital transformation for SMEs in Zamora

 The Institute for Business Competitiveness of Castilla y León (ICE) and the AIR Institute are organising the “Workshop on the Digital Transformation of SMEs: New Digital Paradigm to Boost Your Business, within the framework of the Centr@tec programme. The event will be held in the Assembly Hall of the Polytechnic School of Zamora on 17 May and online on 18 May 2023.

During the day we will present the benefits of the Centr@tec program, in addition to imparting knowledge about digitization and the importance of digital transformation in SMEs.  This training aims to inform companies in Castilla y León about the innovations and improvement options that can be incorporated into their production processes to optimize costs and improve their competitive position thanks to digital transformation.

About Centr@tec

Centr@tec is a Business R&D&I Training and Support program of the Institute for Business Competitiveness (ICE) in collaboration with Technology Centers of Castilla y León, which are part of the Entrepreneurship and Innovation Network of Castilla y León. The program contemplates actions in the areas of: Industry 4.0, Digitalization, Innovation in Processes and Product/Service Design, Internationalization of R&D&I and Support for Technology-Based Entrepreneurs.

Those interested can register for free at the following link:

17 May 2023 – IN-PERSON EVENT

10:00 Registration and welcome.

10:15 Presentation of the Centr@tec programme.

Mr. Juan Manuel Corchado. Air Institute.

10:30 Introduction to Digitalisation.

Mr. Javier Parra. BISITE Research Group.

11:15 Introduction to Digitalisation: Competitive Situation.

Mr. Javier Parra. BISITE Research Group.

12:00 Coffee Break

12:30 Administration and Organisation Structures and Apps Technical Office Structures and Apps (Planning)

Mr. Javier Parra. BISITE Research Group.

13:30 Reflection: How can we apply these technologies in our company?

14:00 Closing of the workshop

18 May 2023 -ONLINE

10:00 Customer management and e-commerce applied to the sector of interest

D. Javier Parra. BISITE Research Group.

11:00 Digital marketing management applied to the sector of reference

D. Javier Parra. BISITE research group.

12:00 Coffee break

12:30 Digitalisation of processes and logistics (manufacturing, quality, maintenance, process control, etc.)

Mr. Javier Parra. BISITE research group.

13:30 Reflection: how can we apply these technologies in our company?

13:45 Conclusion

14:00 Workshop end

Juan Manuel Corchado

Full Professor in Computer Science and Artificial Intelligence, Department of Computer Science and Automation, University of Salamanca, Spain.


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