Towards the conceptualization of smart tourism, tokenization of hotel services

On 31 March 2023, before dozens of attendees, including entrepreneurs from the national and international tourism sector in the Americas, investors, local authorities, and media in the city of Quito, Ecuador, the first large-scale tokenization project of hotel services in the Republic of Ecuador was launched. This is a very promising project that will be developed by BISITE together with Blue Ocean Corp S.A.S. of the Republic of Ecuador.  The Aiden Best Western Quito hotel will be the first establishment to have an innovative technology that we will create in Salamanca.

The event organized by Blue Ocean Corp S.A.S. was attended by Richard Rewaldt director for Latin America of the Best Western brand, who presented to the attendees the new paradigms of the Best Western brand change, towards new models of tourism and multiplication of destinations to global and digital markets.

For my part, I had the opportunity to share our vision of smart tourism and collaborative economy based on the new computational models in which transformers and autoencoders, along with our computing power and technology such as blockchain, can be used to drive new business models and thus address the new realities of tourism.

This is an innovative project in which trustworthy artificial intelligence and tokenization systems with blockchain and new tourism models play an important role. We will soon see the fruits of this international project promoted by Salamanca, the city of innovation, to develop hotel tourism in Ecuador.

Juan Manuel Corchado

Full Professor in Computer Science and Artificial Intelligence, Department of Computer Science and Automation, University of Salamanca, Spain.


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