On 31 March 2023, before dozens of attendees, including entrepreneurs from the national and international tourism sector in the Americas, investors, local authorities, and media in the city of Quito, Ecuador, the first large-scale tokenization project of hotel services in the Republic of Ecuador was launched. This is a very promising project that will be developed by BISITE together with Blue Ocean Corp S.A.S. of the Republic of Ecuador.  The Aiden Best Western Quito hotel will be the first establishment to have an innovative technology that we will create in Salamanca.

The event organized by Blue Ocean Corp S.A.S. was attended by Richard Rewaldt director for Latin America of the Best Western brand, who presented to the attendees the new paradigms of the Best Western brand change, towards new models of tourism and multiplication of destinations to global and digital markets.

For my part, I had the opportunity to share our vision of smart tourism and collaborative economy based on the new computational models in which transformers and autoencoders, along with our computing power and technology such as blockchain, can be used to drive new business models and thus address the new realities of tourism.

This is an innovative project in which trustworthy artificial intelligence and tokenization systems with blockchain and new tourism models play an important role. We will soon see the fruits of this international project promoted by Salamanca, the city of innovation, to develop hotel tourism in Ecuador.

Posted by Juan M. Corchado

Juan Manuel Corchado (15 May 1971, Salamanca, Spain) is Professor at the University of Salamanca. He has been Vice-Rector for Research from 2013 to 2017 and Director of the Science Park of the University of Salamanca. Elected as Dean of the Faculty of Science twice, he holds a PhD in Computer Science from the University of Salamanca and a PhD in Artificial Intelligence from the University of the West of Scotland. He leads the renowned BISITE (Bioinformatics, Intelligent Systems and Educational Technology) Research Group, created in 2000. Director of the IoT Digital Innovation Hub and President of the AIR Institute, J. M. Corchado is also Visiting Professor at the Osaka Institute of Technology since January 2015, Visiting Professor at the Universiti Malaysia Kelantan and Member of the Advisory Group on Online Terrorist Propaganda of the European Counter Terrorism Centre (EUROPOL). J. M. Corchado has been president of the IEEE Systems, Man and Cybernetics Society, and academic coordinator of the University Institute for Research in Art and Animation Technology at the University of Salamanca, as well as researcher at the Universities of Paisley (UK), Vigo (Spain) and the Plymouth Marine Laboratory (UK). He currently combines all his activity with the direction of Master programmes in Security, Digital Animation, Mobile Telephony, Information Systems Management, Internet of Things, Social Media, 3D Design and Printing, Blockchain, Z System, Industry 4.0, Agile Project Management, and Smart Cities & Intelligent Buildings, at the University of Salamanca and his work as editor-in-chief of the journals ADCAIJ (Advances in Distributed Computing and Artificial Intelligence Journal), OJCST (Oriental Journal of Computer Science and Technology) or Electronics MDPI (Computer Science & Engineering section). J. M. Corchado mainly works on projects related to Artificial Intelligence, Machine Learning, Blockchain, IoT, Fog Computing, Edge Computing, Smart Cities, Smart Grids and Sentiment Analysis. He has recently been included in the board of trustees of the AstraZeneca Foundation, along with other health professionals and researchers recognised for bringing scientific knowledge closer to society.

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