Alok Shrestha is on a research stay at BISITE Group to finalise his research and graduation thesis at the Osaka Institute of Technology.

Alok’s work explores how to use a transparent augmented reality device (HMD) that can estimate a user’s gaze to show them personalised advertisements based on their unconscious interests.

Juan Manuel Corchado, Alok Shrestha and Raúl García in the BISITE Group laboratories

Alok classifies interests into conscious, preconscious and unconscious, and aims to capture interests at the unconscious level, which are difficult to elicit, but have a high potential for engagement and satisfaction. Alok conducts two experiments with subjects using the HMD and viewing different advertisements on a screen and calculates an interest index for each advertisement and subject based on dynamic and static information from their gaze behaviour. He also finds a positive correlation between the interest index and subjects’ preferences for conscious and preconscious interest,

This work is an example of the innovative and interdisciplinary research being conducted at Bisite Research Group, where emerging technologies such as augmented reality are combined with psychology and marketing expertise to create unique and impactful experiences for users.

Posted by Juan M. Corchado

Juan Manuel Corchado (15 May 1971, Salamanca, Spain) is Professor at the University of Salamanca. He has been Vice-Rector for Research from 2013 to 2017 and Director of the Science Park of the University of Salamanca. Elected as Dean of the Faculty of Science twice, he holds a PhD in Computer Science from the University of Salamanca and a PhD in Artificial Intelligence from the University of the West of Scotland. He leads the renowned BISITE (Bioinformatics, Intelligent Systems and Educational Technology) Research Group, created in 2000. Director of the IoT Digital Innovation Hub and President of the AIR Institute, J. M. Corchado is also Visiting Professor at the Osaka Institute of Technology since January 2015, Visiting Professor at the Universiti Malaysia Kelantan and Member of the Advisory Group on Online Terrorist Propaganda of the European Counter Terrorism Centre (EUROPOL). J. M. Corchado has been president of the IEEE Systems, Man and Cybernetics Society, and academic coordinator of the University Institute for Research in Art and Animation Technology at the University of Salamanca, as well as researcher at the Universities of Paisley (UK), Vigo (Spain) and the Plymouth Marine Laboratory (UK). He currently combines all his activity with the direction of Master programmes in Security, Digital Animation, Mobile Telephony, Information Systems Management, Internet of Things, Social Media, 3D Design and Printing, Blockchain, Z System, Industry 4.0, Agile Project Management, and Smart Cities & Intelligent Buildings, at the University of Salamanca and his work as editor-in-chief of the journals ADCAIJ (Advances in Distributed Computing and Artificial Intelligence Journal), OJCST (Oriental Journal of Computer Science and Technology) or Electronics MDPI (Computer Science & Engineering section). J. M. Corchado mainly works on projects related to Artificial Intelligence, Machine Learning, Blockchain, IoT, Fog Computing, Edge Computing, Smart Cities, Smart Grids and Sentiment Analysis. He has recently been included in the board of trustees of the AstraZeneca Foundation, along with other health professionals and researchers recognised for bringing scientific knowledge closer to society.

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