Yesterday, a round table discussion was held on “Technological innovation. The basis for the survival of companies”, organised by the newspaper La Gaceta de Salamanca on the occasion of the celebration of the centenary of its foundation. Juan Manuel Corchado, director of the BISITE Research Group and president of the AIR Institute, Mario Vicente Sánchez, CEO of the Undanet Group and Claudio Mogilner Hendler CEO of InternacionalWeb, were the protagonists of this very engaging event that attracted a large number of attendees to the R+D+i building of the University of Salamanca.
During the event, which was part of a series of events organised by La Gaceta, entitled “Centenary Meetings”, Corchado alluded to the increase in the number of entrepreneurs in Salamanca, assuring that “we can only get better”. He also envisaged a rapid development for the city given its numerous entrepreneurs, the support measures offered by the institutions and the work of research groups such as BISITE, which serve as a vanguard for the future of the technologies that are yet to come. As the Salamanca newspaper reports in its print and digital versions, “in a world that is advancing “frenetically”, Corchado launched a message of optimism for Salamanca. “The opportunities are very good,” he said, alluding to the institutional union that is committed to promoting entrepreneurship and supporting start-ups. He did make it clear that, regardless of the sector, the future lies in technological development”.
For his part, the CEO of the Undanet Group shared his vision as an entrepreneur and investor, using companies such as Cabify and Netflix as example. “The companies that are moving the world respond to adaptive models. They focus on the customer”. To conclude, Mogilner, also an entrepreneur, stressed how in his experience, he believes it is essential to take digital transformation and marketing seriously and to call on experts to manage the digital identity of companies.
Technology will make a big difference for companies, and in particular Artificial Intelligence, which can guarantee the success of any product or service.