Innovation goes beyond the application of technologies, although they sustain many innovative ideas, what matters most is the process of converting that invention into a value-added good or service that customers are willing to pay for.

At present, there are different classifications of innovation. The main types of innovation are those related to process innovation, product or service innovation, business model innovation, design and marketing innovation, and social innovation.

The special Digital Transformation module of the C1b3rWall Academy delves into this topic. I participate in it, along with great professionals such as Javier Parra, professor at the University of Salamanca, José Alberto García Coria, founder and CEO Viewnext (IBM Group) and Víctor Carrión Hontoria, Computer Systems Administrator at the Technological Center CARTIF.

The purpose of this course is to delve into the wonderful world of digital innovation and transformation, from both a research and business perspective.

Javier Parra will explain the impact of digital transformation on customers and on the marketing strategy.

Meanwhile, José Alberto García Coria will address the current state of digital transformation and the issues that companies should consider in relation to digital transformation.

Víctor Carrión will delve into digital transformation and cybersecurity. He will talk about the benefits of keeping our systems up to date and will share the tools that are essential for this purpose.

The course is already available on the campus of the platform, and we will soon be uploading more content as part of this module, which will remain available until the end of the year.

Without a doubt, this is a great opportunity for participants to gain more knowledge, which will enable them to obtain a certification from the General Foundation of the University of Salamanca.

Posted by Juan M. Corchado

Juan Manuel Corchado (15 May 1971, Salamanca, Spain) is Professor at the University of Salamanca. He has been Vice-Rector for Research from 2013 to 2017 and Director of the Science Park of the University of Salamanca. Elected as Dean of the Faculty of Science twice, he holds a PhD in Computer Science from the University of Salamanca and a PhD in Artificial Intelligence from the University of the West of Scotland. He leads the renowned BISITE (Bioinformatics, Intelligent Systems and Educational Technology) Research Group, created in 2000. Director of the IoT Digital Innovation Hub and President of the AIR Institute, J. M. Corchado is also Visiting Professor at the Osaka Institute of Technology since January 2015, Visiting Professor at the Universiti Malaysia Kelantan and Member of the Advisory Group on Online Terrorist Propaganda of the European Counter Terrorism Centre (EUROPOL). J. M. Corchado has been president of the IEEE Systems, Man and Cybernetics Society, and academic coordinator of the University Institute for Research in Art and Animation Technology at the University of Salamanca, as well as researcher at the Universities of Paisley (UK), Vigo (Spain) and the Plymouth Marine Laboratory (UK). He currently combines all his activity with the direction of Master programmes in Security, Digital Animation, Mobile Telephony, Information Systems Management, Internet of Things, Social Media, 3D Design and Printing, Blockchain, Z System, Industry 4.0, Agile Project Management, and Smart Cities & Intelligent Buildings, at the University of Salamanca and his work as editor-in-chief of the journals ADCAIJ (Advances in Distributed Computing and Artificial Intelligence Journal), OJCST (Oriental Journal of Computer Science and Technology) or Electronics MDPI (Computer Science & Engineering section). J. M. Corchado mainly works on projects related to Artificial Intelligence, Machine Learning, Blockchain, IoT, Fog Computing, Edge Computing, Smart Cities, Smart Grids and Sentiment Analysis. He has recently been included in the board of trustees of the AstraZeneca Foundation, along with other health professionals and researchers recognised for bringing scientific knowledge closer to society.