Innovation goes beyond the application of technologies, although they sustain many innovative ideas, what matters most is the process of converting that invention into a value-added good or service that customers are willing to pay for.
At present, there are different classifications of innovation. The main types of innovation are those related to process innovation, product or service innovation, business model innovation, design and marketing innovation, and social innovation.
The special Digital Transformation module of the C1b3rWall Academy delves into this topic. I participate in it, along with great professionals such as Javier Parra, professor at the University of Salamanca, José Alberto García Coria, founder and CEO Viewnext (IBM Group) and Víctor Carrión Hontoria, Computer Systems Administrator at the Technological Center CARTIF.
The purpose of this course is to delve into the wonderful world of digital innovation and transformation, from both a research and business perspective.
Javier Parra will explain the impact of digital transformation on customers and on the marketing strategy.
Meanwhile, José Alberto García Coria will address the current state of digital transformation and the issues that companies should consider in relation to digital transformation.
Víctor Carrión will delve into digital transformation and cybersecurity. He will talk about the benefits of keeping our systems up to date and will share the tools that are essential for this purpose.
The course is already available on the campus of the e4you.org platform, and we will soon be uploading more content as part of this module, which will remain available until the end of the year.
Without a doubt, this is a great opportunity for participants to gain more knowledge, which will enable them to obtain a certification from the General Foundation of the University of Salamanca.