Identity and brand equity are fundamental to obtaining visibility, results and recognition for the work done. Maintaining a brand in the market by means of quality content makes it possible to attract national and international consumers.

As Luis Hernández, CEO of Sigma Dos, assures in this article, “it is now undisputedly accepted that one of the main elements of brand equity is the consumer/user’s perception of the brand: identification, consideration and interest in acquiring it”.

This is what C1b3rWall and its 2021 event are achieving. It is already considered a recognizable brand, perceived as valuable in terms of free training in cybersecurity and cyberintelligence. Backed by such a great institution as the National Police, and enhanced in educational value by the University of Salamanca and our BISITE Research Group, C1b3rWall Academy is becoming a reference for valuable information in fields where more social actors are involved.

About C1b3rWall Academy

As a result of technological advancement, on the downside of the benefit/risk balance we are seeing more institutional, corporate and individual cyberattacks, whether on computers, mobiles or tablets, hence the importance of learning how to stay as protected as possible.

More than 20,000 people are enjoying and taking advantage of the contents of Module 0 on blockchain and cryptocurrencies, but C1b3rWall Academy does not stop there, it goes beyond the initial content and will be offering much more content in September, with another 16 modules in different areas such as “Networks and architectures”, “IoT and Security”, “Scams in the network” or “Smart Cities”.

The positive feedback received from students on the platform’s forum and social networks is enabling us to extend the positive perception of the brand. We continue striving towards bringing in great experts that will help participants to further their education in an effective and rigorous manner, as required by these subjects.

Posted by Juan M. Corchado

Juan Manuel Corchado (15 de Mayo de 1971, Salamanca, España) Catedrático en la Universidad de Salamanca. Ha sido Vicerrector de Investigación desde el 2013 hasta el 2017 y Director del Parque Científico de la Universidad de Salamanca. Elegido dos veces como Decano de la Facultad de Ciencias, es Doctor en Ciencias de la Computación por la Universidad de Salamanca y, además, es Doctor en Inteligencia Artificial por la University of the West of Scotland. Dirige el Grupo de Investigación Reconocido BISITE (Bioinformática, Sistemas Inteligentes y Tecnología Educativa), creado en el año 2000. Director del IOT Digital Innovation Hub y presidente del AIR Institute, J. M. Corchado también es Profesor Visitante en el Instituto Tecnológico de Osaka desde enero de 2015, Profesor visitante en la Universiti Malaysia Kelantan y Miembro del Advisory Group on Online Terrorist Propaganda of the European Counter Terrorism Centre (EUROPOL). J. M. Corchado ha sido presidente de la asociación IEEE Systems, Man and Cybernetics, y coordinador académico del Instituto Universitario de Investigación en Arte y Tecnología de la Animación de la Universidad de Salamanca e investigador en las Universidades de Paisley (UK), Vigo (Spain) y en el Plymouth Marine Laboratory (UK). En la actualidad compagina toda su actividad con la dirección de los programas de Máster en Seguridad, Animación Digital, Telefonía Movil, Dirección de Sistemas de Información, Internet de las Cosas, Social Media, Diseño e Impresión 3D, Blockchain, Z System, Industria 4.0, Gestión de Proyectos Ágiles y Smart Cities & Intelligent Buildings​, en la Universidad de Salamanca y su trabajo como editor jefe de las revistas ADCAIJ (Advances in Distributed Computing and Artificial Intelligence Journal), OJCST (Oriental Journal of Computer Science and Technology) o Electronics MDPI (Computer Science & Engineering section). J. M. Corchado desarrolla principalmente trabajos en proyectos relacionados con Inteligencia Artificial, Machine Learning, Blockchain, IoT, Fog Computing, Edge Computing, Smart Cities, Smart Grids y Análisis de sentimiento.