Identity and brand equity are fundamental to obtaining visibility, results and recognition for the work done. Maintaining a brand in the market by means of quality content makes it possible to attract national and international consumers.

As Luis Hernández, CEO of Sigma Dos, assures in this article, “it is now undisputedly accepted that one of the main elements of brand equity is the consumer/user’s perception of the brand: identification, consideration and interest in acquiring it”.

This is what C1b3rWall and its 2021 event are achieving. It is already considered a recognizable brand, perceived as valuable in terms of free training in cybersecurity and cyberintelligence. Backed by such a great institution as the National Police, and enhanced in educational value by the University of Salamanca and our BISITE Research Group, C1b3rWall Academy is becoming a reference for valuable information in fields where more social actors are involved.

About C1b3rWall Academy

As a result of technological advancement, on the downside of the benefit/risk balance we are seeing more institutional, corporate and individual cyberattacks, whether on computers, mobiles or tablets, hence the importance of learning how to stay as protected as possible.

More than 20,000 people are enjoying and taking advantage of the contents of Module 0 on blockchain and cryptocurrencies, but C1b3rWall Academy does not stop there, it goes beyond the initial content and will be offering much more content in September, with another 16 modules in different areas such as “Networks and architectures”, “IoT and Security”, “Scams in the network” or “Smart Cities”.

The positive feedback received from students on the platform’s forum and social networks is enabling us to extend the positive perception of the brand. We continue striving towards bringing in great experts that will help participants to further their education in an effective and rigorous manner, as required by these subjects.

Posted by Juan M. Corchado

Juan Manuel Corchado (15 May 1971, Salamanca, Spain) is Professor at the University of Salamanca. He has been Vice-Rector for Research from 2013 to 2017 and Director of the Science Park of the University of Salamanca. Elected as Dean of the Faculty of Science twice, he holds a PhD in Computer Science from the University of Salamanca and a PhD in Artificial Intelligence from the University of the West of Scotland. He leads the renowned BISITE (Bioinformatics, Intelligent Systems and Educational Technology) Research Group, created in 2000. Director of the IoT Digital Innovation Hub and President of the AIR Institute, J. M. Corchado is also Visiting Professor at the Osaka Institute of Technology since January 2015, Visiting Professor at the Universiti Malaysia Kelantan and Member of the Advisory Group on Online Terrorist Propaganda of the European Counter Terrorism Centre (EUROPOL). J. M. Corchado has been president of the IEEE Systems, Man and Cybernetics Society, and academic coordinator of the University Institute for Research in Art and Animation Technology at the University of Salamanca, as well as researcher at the Universities of Paisley (UK), Vigo (Spain) and the Plymouth Marine Laboratory (UK). He currently combines all his activity with the direction of Master programmes in Security, Digital Animation, Mobile Telephony, Information Systems Management, Internet of Things, Social Media, 3D Design and Printing, Blockchain, Z System, Industry 4.0, Agile Project Management, and Smart Cities & Intelligent Buildings, at the University of Salamanca and his work as editor-in-chief of the journals ADCAIJ (Advances in Distributed Computing and Artificial Intelligence Journal), OJCST (Oriental Journal of Computer Science and Technology) or Electronics MDPI (Computer Science & Engineering section). J. M. Corchado mainly works on projects related to Artificial Intelligence, Machine Learning, Blockchain, IoT, Fog Computing, Edge Computing, Smart Cities, Smart Grids and Sentiment Analysis. He has recently been included in the board of trustees of the AstraZeneca Foundation, along with other health professionals and researchers recognised for bringing scientific knowledge closer to society.