The importance of brand equity

Identity and brand equity are fundamental to obtaining visibility, results and recognition for the work done. Maintaining a brand in the market by means of quality content makes it possible to attract national and international consumers.

As Luis Hernández, CEO of Sigma Dos, assures in this article, “it is now undisputedly accepted that one of the main elements of brand equity is the consumer/user’s perception of the brand: identification, consideration and interest in acquiring it”.

This is what C1b3rWall and its 2021 event are achieving. It is already considered a recognizable brand, perceived as valuable in terms of free training in cybersecurity and cyberintelligence. Backed by such a great institution as the National Police, and enhanced in educational value by the University of Salamanca and our BISITE Research Group, C1b3rWall Academy is becoming a reference for valuable information in fields where more social actors are involved.

About C1b3rWall Academy

As a result of technological advancement, on the downside of the benefit/risk balance we are seeing more institutional, corporate and individual cyberattacks, whether on computers, mobiles or tablets, hence the importance of learning how to stay as protected as possible.

More than 20,000 people are enjoying and taking advantage of the contents of Module 0 on blockchain and cryptocurrencies, but C1b3rWall Academy does not stop there, it goes beyond the initial content and will be offering much more content in September, with another 16 modules in different areas such as “Networks and architectures”, “IoT and Security”, “Scams in the network” or “Smart Cities”.

The positive feedback received from students on the platform’s forum and social networks is enabling us to extend the positive perception of the brand. We continue striving towards bringing in great experts that will help participants to further their education in an effective and rigorous manner, as required by these subjects.

Juan Manuel Corchado

Full Professor in Computer Science and Artificial Intelligence, Department of Computer Science and Automation, University of Salamanca, Spain.


Contents: – e4YOU – Másteres – CyberCamp

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