New technologies are changing the leisure activities of young people. Today, most forms of entertainment are on the internet, and this has been successfully embraced by different platforms.

Twitch is the world’s largest streaming platform. Every day, thousands of young people connect to follow streamers on different topics, from the most popular ones, video game streaming, to music and sports, or simply chats where thousands of people interact with a streamer, discussing a topic they are passionate about. The ability to interact with a person who is speaking to thousands of people gives it an appeal that few other mediums have.

Twitch was founded in 2011 and bought by Amazon in 2014 for $970 million, that is some €820 million. Since Amazon purchased it, Twitch has continued to grow, capitalizing on the huge success of eSports around the world.

Today, Twitch’s influence is so great that it controls more than 75% of the live broadcasting market. The platform has 17.5 million daily visitors, and more than 4 million people generate content on it every month.

Twitch arouses as much interest among young people as the emergence of television or other mass media did in the past. Twitch is becoming the platform of a future that has already arrived.