My-TRAC is a European Project on which we have now been working for three years together with 8 other partners from different countries. This project seeks to improve the travel experience through data analysis, different statistics and user experiences.
The use of artificial intelligence (AI) algorithms allows for better accuracy and the opportunity to offer personalized recommendations to passengers on the basis of the analysis of their behaviour. These recommendations can include customized discounts for the taxi, hotel or museums, access to Wi-Fi or digital content during the trip or at the stations.

Juan Manuel Corchado and Pablo Chamoso at a My-TRAC meeting in Brussels
The project involves public and private transport users and operators in Spain, Portugal, Greece and the Netherlands, and has already been piloted, to test its effectiveness and benefits for travellers.
My TRAC is an initiative that provides passengers with a personalized travel experience, adjusted to their tastes and preferences. It also helps travellers save their time and money, while enjoying the trip.

Pablo Chamoso, Juan Manuel Corchado y Alfonso Gónzalez Briones
I leave you with an article published in El Mundo which describes this great project in more detail.
Download the pilot of the app at this link: http://www.my-trac.eu/landing-page-home/
We will soon tell you how this project is being adapted to the current Covid-19 situation, which is going to change our travel experience too.
This project uses Deep Int (https://deepint.net/) and you can get more information at noixion.tv blob:https://noixion.tv/0a7c299f-8a7c-4f80-8617-cb7ddd87a265