My-TRAC is a European Project on which we have now been working for three years together with 8 other partners from different countries. This project seeks to improve the travel experience through data analysis, different statistics and user experiences.

The use of artificial intelligence (AI) algorithms allows for better accuracy and the opportunity to offer personalized recommendations to passengers on the basis of the analysis of their behaviour. These recommendations can include customized discounts for the taxi, hotel or museums, access to Wi-Fi or digital content during the trip or at the stations.

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Juan Manuel Corchado and Pablo Chamoso at a My-TRAC meeting in Brussels

The project involves public and private transport users and operators in Spain, Portugal, Greece and the Netherlands, and has already been piloted, to test its effectiveness and benefits for travellers.

My TRAC is an initiative that provides passengers with a personalized travel experience, adjusted to their tastes and preferences. It also helps travellers save their time and money, while enjoying the trip.


Pablo Chamoso, Juan Manuel Corchado y Alfonso Gónzalez Briones

I leave you with an article published in El Mundo which describes this great project in more detail.

Download the pilot of the app at this link:

We will soon tell you how this project is being adapted to the current Covid-19 situation, which is going to change our travel experience too.

This project uses Deep Int ( and you can get more information at  blob:

Posted by Juan M. Corchado

Juan Manuel Corchado (15 May 1971, Salamanca, Spain) is Professor at the University of Salamanca. He has been Vice-Rector for Research from 2013 to 2017 and Director of the Science Park of the University of Salamanca. Elected as Dean of the Faculty of Science twice, he holds a PhD in Computer Science from the University of Salamanca and a PhD in Artificial Intelligence from the University of the West of Scotland. He leads the renowned BISITE (Bioinformatics, Intelligent Systems and Educational Technology) Research Group, created in 2000. Director of the IoT Digital Innovation Hub and President of the AIR Institute, J. M. Corchado is also Visiting Professor at the Osaka Institute of Technology since January 2015, Visiting Professor at the Universiti Malaysia Kelantan and Member of the Advisory Group on Online Terrorist Propaganda of the European Counter Terrorism Centre (EUROPOL). J. M. Corchado has been president of the IEEE Systems, Man and Cybernetics Society, and academic coordinator of the University Institute for Research in Art and Animation Technology at the University of Salamanca, as well as researcher at the Universities of Paisley (UK), Vigo (Spain) and the Plymouth Marine Laboratory (UK). He currently combines all his activity with the direction of Master programmes in Security, Digital Animation, Mobile Telephony, Information Systems Management, Internet of Things, Social Media, 3D Design and Printing, Blockchain, Z System, Industry 4.0, Agile Project Management, and Smart Cities & Intelligent Buildings, at the University of Salamanca and his work as editor-in-chief of the journals ADCAIJ (Advances in Distributed Computing and Artificial Intelligence Journal), OJCST (Oriental Journal of Computer Science and Technology) or Electronics MDPI (Computer Science & Engineering section). J. M. Corchado mainly works on projects related to Artificial Intelligence, Machine Learning, Blockchain, IoT, Fog Computing, Edge Computing, Smart Cities, Smart Grids and Sentiment Analysis. He has recently been included in the board of trustees of the AstraZeneca Foundation, along with other health professionals and researchers recognised for bringing scientific knowledge closer to society.