Research and innovation are processes that arise from myriads of circumstances. Those of us who are dedicated to creating innovative products and services, at times using technology which is not yet mature, must be aware of the importance of using our time and resources wisely.
I’m one of those who believe that it is relatively easy to create something new if you’ve got many resources, time and money available to work on a project. However, it’s more difficult when you’ve got limited resources and aim to create a product that will be affordable for those who need it. It is normally quite difficult to find industrial solutions whose selling price on the market would be reasonably cheap.
We have at our disposal methodologies such as the Stanford University Playbook model that help us identify a priori if the investment that will be made into a project is adequate and will result in the timely development of an innovative product or service at a competitive selling price. In the following courses we discuss this methodology as well as many others. We apply the Stanford University Playbook model in BISITE to decide whether to go ahead with a project or not.