Digital transformation is driven primarily by Artificial Intelligence, ICT, Blockchain, Cloud Computing, Finance and Marketing; all these technologies are the lines of research of our group, BISITE. The projects we develop all involve the use of these technologies. We have ample resources that enable us to train experts and prepare them for the digitization scenario in companies and organizations.

In Europe, the prospects for digital transformation are quite high, however, we must remember that human capital is the very foundation of this transformation. It is the human capital that is going to be responsible for the management of the new digital environment; making timely decisions and executing strategic plans with the help of the technologies implemented in the company.

Following the lines of the European digitalization program, the BISITE Research Group and the University of Salamanca have designed a Master’s Degree that focuses on new technologies and on their use in companies. Upon completing the Master in Digital Transformation, graduates are going to be capable of developing digital ecosystems and new business models and of managing talent in digital environments, in Industry 4.0 or in Robotic Process Automation (RPA), and other areas of interest.

Javier Parra, the professor involved in this master’s programme, tells you why you should take this degree.