Eugenia Pérez Pons, joins our group to do her PhD in Computer Engineering and Intelligent Systems. She comes from Barcelona and obtained her degree in international business from ESCI-UPF and did her master’s degree in digital transformation at ESADE. Moreover, she has several years of experience in marketing and international project management.
Thanks to her professional experience in companies such as LIDL, IKEA and SEAT, she will help us design strategies that combine economic, marketing or international trade tasks with new technologies.
At BISITE, she will be part of the Intelfin project, “Artificial Intelligence for investment and value creation in SMEs through competitive analysis and the business environment”. The aim is to incorporate new applications, processes, products and business models in the financial recommendation of financing and investment packages.