Nowadays, data are seen as the best tool for providing quality services; the more we know about a client, the better the product or service we offer because it adapts to their needs.

Data has been important throughout the human history; we have always collected information. However, the current technological developments allow us to not only store information but also classify it and analyse it to obtain valuable knowledge and use it for different purposes.

In connection to this, since November 2017 the BISITE Group has been working alongside TELECYL, on the INNOCOGNITIVO project. This project focuses on the development of cognitive systems for the collection of client data. It aims to obtain data from different sources and automate data processing through natural language processing and machine learning technologies. The project is likely to conclude in August 2020, with a total funding of 1.031.962,34 € received from the strategic business plans program in the scope of R&D&i.

INNOCOGNITIVO, proposes the design of an intelligent tool for the processing of structured and unstructured data relevant to the customers for the purpose of automating and improving the services offered to them. In addition, the tool will allow businesses to develop internal and external solutions. On the basis of the obtained data it will be possible to organize marketing campaigns, improve client experience and attain greater knowledge of the sales. Internally, business decision support services and back office processes will be improved.

 

The BISITE Research Group is aware of the countless opportunities that data provide us with. We want to make the best of those possibilities by finding new solutions that will serve the society.

Posted by Juan M. Corchado

Juan Manuel Corchado (15 May 1971, Salamanca, Spain) is Professor at the University of Salamanca. He has been Vice-Rector for Research from 2013 to 2017 and Director of the Science Park of the University of Salamanca. Elected as Dean of the Faculty of Science twice, he holds a PhD in Computer Science from the University of Salamanca and a PhD in Artificial Intelligence from the University of the West of Scotland. He leads the renowned BISITE (Bioinformatics, Intelligent Systems and Educational Technology) Research Group, created in 2000. Director of the IoT Digital Innovation Hub and President of the AIR Institute, J. M. Corchado is also Visiting Professor at the Osaka Institute of Technology since January 2015, Visiting Professor at the Universiti Malaysia Kelantan and Member of the Advisory Group on Online Terrorist Propaganda of the European Counter Terrorism Centre (EUROPOL). J. M. Corchado has been president of the IEEE Systems, Man and Cybernetics Society, and academic coordinator of the University Institute for Research in Art and Animation Technology at the University of Salamanca, as well as researcher at the Universities of Paisley (UK), Vigo (Spain) and the Plymouth Marine Laboratory (UK). He currently combines all his activity with the direction of Master programmes in Security, Digital Animation, Mobile Telephony, Information Systems Management, Internet of Things, Social Media, 3D Design and Printing, Blockchain, Z System, Industry 4.0, Agile Project Management, and Smart Cities & Intelligent Buildings, at the University of Salamanca and his work as editor-in-chief of the journals ADCAIJ (Advances in Distributed Computing and Artificial Intelligence Journal), OJCST (Oriental Journal of Computer Science and Technology) or Electronics MDPI (Computer Science & Engineering section). J. M. Corchado mainly works on projects related to Artificial Intelligence, Machine Learning, Blockchain, IoT, Fog Computing, Edge Computing, Smart Cities, Smart Grids and Sentiment Analysis. He has recently been included in the board of trustees of the AstraZeneca Foundation, along with other health professionals and researchers recognised for bringing scientific knowledge closer to society.

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