An essential aspect of any company has always been communication and now internet is the most important medium of communication. Poor communication can have disastrous consequences on the performance of a company. Today, the internet is like a showcase, where companies can make themselves known to the rest of the world and inform their target customers of what they have to offer. For successful communication a great deal of digital and internet marketing skills is required.

Social networks offer organizations an outstanding opportunity to promote their brand, products or services. As I said, to successfully market for a company it is necessary to understand and master digital techniques and tools. Progress in the sector of social media is rapid and some companies already have large departments dedicated exclusively to building the brand’s image and to the dissemination of content.

Currently there is a need for specialists in this field and it will become even greater in the future. We are aware of the importance of providing students with the necessary training and for this reason the BISITE Research Group offers a Master’s Degree in Social Media. This course takes a practical approach to learning and working directly with the currently available tools.

Upon the completion of this course students will be able to work in diverse companies in positions focused on electronic commerce, digital marketing and content communication.

Posted by Juan M. Corchado

Catedrático en el Área de Ciencias de la Computación e Inteligencia Artificial de la Universidad de Salamanca. Director del Grupo de Investigación BISITE // Full Professor in Area of Computer Science and Artificial Intelligence at University of Salamanca. Director of the BISITE Research Group

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